brewd

Newton

Newton Europe is an innovative and leading independent management consultancy based in Oxfordshire. It specialises in solving business problems within Health and Social Care, Defence, Retail and Transport Infrastructure. Its business model is unique in the market, with the consultancy being paid based upon project success and outcomes.

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Client

Newton

Sector

Management Consultancy / Health and Social Care / Retail / Defence / Transport Infrastructure

Services

Content Strategy / Content Marketing / Design / Social Media Management

Overview

Brewd was contracted as Newton’s content marketing agency, delivering a total overhaul of Newton’s social media and digital brand presence and supporting the developing internal team. In this capacity Brewd worked across all of Newton’s major business sectors.

Objectives

To grow Newton’s social media presence across Twitter, LinkedIn and Facebook
Write an deliver a tailored social media content plan that drives engagement
Work with PR and event teams to ensure third-party and influencer engagement
Write and design significant key sector / vertical content and build and implement social and email marketing campaigns
Act as creative consultant and facilitator for digital, event and video content developed internally

Challenges

Aligning brand and diverse multi-sector social media content plans
Managing multi-sector stakeholders
Delivering significant measured engagement and leads, while growing brand and product awareness
Adhering to complex protocols surrounding the production and sharing of content within the public sector
Convincing ultra-conservative, risk-averse senior management of the relevance and importance of brand and campaign marketing

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Approach

Social Media Management

We developed a comprehensive social listening and monitoring system and bespoke creation, curation and signoff process across multiple sectors. All content and posts were designed to maximise the demands of the channel and platforms.

Content Creation

Our expert copywriters worked with Newton's sector specialists, thirdparty contributors and existing research to create unique industry-leading content. This was adapted and serialised for social and ABM engagement. This content included:

Retail Sector – Beat the Discounters
Defence Sector – Complex Engineering programmes
Social Sector – Making Sense of spend on children’s services
Health Sector – Delayed Transfer of Care – Regional
Health Sector – Delayed Transfer of Care – National‍
Defence – One Trusted Plan webinar
Brewd developed interactive pdfs, hosted webinars, microsites and digital content across social platforms to use the content in the most effective way.

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Outcomes

LinkedIn followers rose from less 1000 to over 16,000 industry followers
Twitter and Facebook set up and used as Influencer engagement and graduate engagement platform
Engagement rate target of 0.75 on social was smashed with yearly average of 1.15
Downloads and gated content regularly seeing 30%+ email download

What they said

“Brewd had a near impossible task of delivering a comprehensive brand and multi-sector social media creation, curation and implementation programme via a myriad of stakeholders. But they did it. We have industry leading content and a brand presence that sets us apart from competitors”.

Phill Bolland

Head of Marketing Channels