BackOffice Associates is a global leader in data management and data migration services. They wanted to create content marketing that engaged specific buyers and managers within targeted customers and territories to drive awareness of their ADM (DSP) product as the ‘de-facto’ best option to include in any significant data migration project with SAP.
Brewd developed the campaign concept of creating an 80% generic piece of evergreen product content – but targeting it to specific customers within specific territories. Each market would receive geotargeted paid and organic social and LinkedIn messaging would be sent to specific targets before they then received the personalised and language specific piece of print.
The campaign concept and multi-territory proposition was 'The Secret Ingredient'. Reduce complexity, cost and risk. Insist on adding the secret ingredient to successful SAP data migration projects.
Advanced Data Migration by BackOffice Associates
“Brewd developed an innovative and creative approach to a specific sales need. They offered a full end-to-end service that worked really well. It’s a blueprint for future campaigns.”
EMEA Marketing Manager
We are B2B experts that mix strategy, design and digital to help tell your brand story and make it compelling. So let’s start with a chat…Call us on 01753 315 255