Intersoft had been a leading player in delivery management software for over 25 years. However, its brand and messaging had become dated and stale, and the client realised that their innovation and market-leading solutions were no longer represented by the brand. They first came to Brewd via in 2018 and we’ve worked together ever since.
Brewd were tasked with auditing Intersoft’s brand and market positioning and making topline recommendations. This was followed by a collaborative series of workshops to rewrite the business proposition and marketing messaging. The final objective was to refresh the visual identity, ensuring the value of the brand heritage was retained but brought to life for a new era for the business.
Brewd began by conducting an independent audit of the current brand, website and current messaging. We provided a detail proposal for next steps and actions. The first of which was a dual workshop strategy to define
Workshop 1 - brand and proposition.
Workshop 2 - audience and messaging.
It was essential to ensure all senior stakeholders were aligned and in agreement on the new approach. And there was a consistent view of competitors and the commercial priorities of the business that the new brand and messaging would serve.
The outputs to these workshops was a fully realised brand and corporate identity, a complete brand and value proposition, key target persona and messaging matrix and full marketing and new content strategy. Brewd then began the development of the company website and core marketing content, and have remained as Intersoft’s coredesign and content agency
We are B2B experts that mix strategy, design and digital to help tell your brand story and make it compelling. So let’s start with a chat…Call us on 01753 315 255