Journeo is a pioneering technology group that connects the transport community with their vehicles, people, systems, journeys and passengers in real-time. Its customers include bus operators, local authorities, rail networks, airports and transport fleets. It had all the right ingredients – great people, great products and great customers – but it needed to tell its story with more authenticity and passion.
When 21st Century Technology renamed its business Journeo to better reflect the transformation of the group into the technology-led business it had become, it needed to redefine its brand and its messaging. Having already been disappointed with the experience and results of working with another agency, Journeo needed Brewd to respond quickly and deliver on a challenging brief.
Brewd began by conducting a two-hour discovery meeting with key stakeholders to agree the creative brief. Bearing in mind Journeo’s disappointment with the previous agency, Brewd kept the group intentionally small and the meeting intentionally focused.
With a good understanding of Journeo’s brief from the discovery meeting,Brewd created a series of Stylescapes to quickly establish the overall look, feel and voice concept. Stylescapes are an important part of the Brewd process.They’re the bridge between the thinking and the visualisation and, when done well, help speed up the design process.
For the Journeo logo, Brewd evolved the existing design to give it amore modern feel. Brewd kept the same typeface (Texta) but reduced the font weight and redistributed the kerning.
Brewd then gave Journeo visuals their own identity. A new purple colour distinguished the Journeo brand from the old 21st Century’s blue.The new Gilam typeface (by the excellent font foundry, Fontfabric) combines clarity and accessibility with the warmth and empathy Journeo was looking for. While ‘the stream’ gave the visual elements both a window for details and a focal point that suggests movement and connection – exactly in line with Journeo’s products and services.
A second workshop was needed to update the Journeo website. Looking at the sitemap, navigation, wireframe and SEO strategy, Brewd used a moduleWordPress design with Guttenberg editor. It built over 20 responsive webpage templates integrating the new colours, typography, styles and interaction. To meet Journeo’s tight deadline, Brewd increased resources and production so that everything could be fully tested before the launch.
“The distinctiveness that Brewd was able to bring to our refreshed brand was really impressive. When combined with the branding elements developed through the Stylescapes, they are a strong complement to our differentiated customer proposition. The ease at which we could work together to take our new messaging and branding across our digital and physical touchpoints is having, and will continue to have, a positive impact on our business.”
We are B2B experts that mix strategy, design and digital to help tell your brand story and make it compelling. So let’s start with a chat…Call us on 07860 869887