brewd

Intersoft

A new bespoke design and build website with WordPress CMS to help Intersoft stamp its authority as a leading player in delivery management software for over 25 years.

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Client

Intersoft

Sector

Delivery Management / Technology / SaaS / Software

Services

Web design / UX / UI / Development / WordPress / Copy / Photography

Overview

After Brewd had conducted a full brand audit and positioning workshop (read more on that here), it was clear that the existing Intersoft website wasn’t delivering. Superficially the site looked okay, however the design and messaging were confused and no longer communicate the business message effectively. The site needed to modernise and be brought into line with the content and lead generation objectives of the business. Brewd did a 100% makeover of design, structure and content as well as a comprehensive adjustment of the colour palette for the digital space. This involved cooling the grey, softening the black and boosting the gold.

Intersoft brand and positioning workshop case study | View website

Objectives

Fundamental redesign of UI and UX to meet audience engagement
Tailored landing page for each service channel
An updated confident design that reflects its heritage
Manageable content hub and CRM integration
Eliminate all use of the colour purple

Challenges

Maintaining the visual heritage but ensuring a better user experience.
Giving each channel a bespoke user journey with one brand message
Simplifying a complex delivery system message
Visualising a software and labelling process

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Approach

We kicked the project off by collaborating with the Intersoft sales and marketing teams to strategically restructure the site architecture based on user profiling, data insight and industry understanding.

This new sitemap structure gave us a great platform to build a user experience from the ground up. We streamlined the UX to create a clear and frictionless experience for their three main revenue channels (direct customers, partners & carriers). A key challenge across the site was to balance a huge amount of content and complexity with a simple and efficient experience. The clean and modern UI is built on a responsive design system giving us flexibility and consistency at all times. This website was designed and developed by our teams in WordPress for a robust and accessible CMS system.

Outcomes

New website launched March 2019
An easily updatable content hub with integrated CRM and editorial calendar
200% increase in monthly average visitors in year one
Monthly generated new qualified leads for sales
No use of purple anywhere
Launched new brand animation April 2020

What they said

"Our brand heritage was maintained but given the modern visual boost it needed. We now have a confident value proposition that is spear heading success sales, marketing and brand campaigns. We have had our best year ever since the relaunch."

Steve Sneath

Sales & Marketing Director