After Brewd had conducted a full brand audit and positioning workshop (read more on that here), it was clear that the existing Intersoft website wasn’t delivering. Superficially the site looked okay, however the design and messaging were confused and no longer communicate the business message effectively. The site needed to modernise and be brought into line with the content and lead generation objectives of the business. Brewd did a 100% makeover of design, structure and content as well as a comprehensive adjustment of the colour palette for the digital space. This involved cooling the grey, softening the black and boosting the gold.
We kicked the project off by collaborating with the Intersoft sales and marketing teams to strategically restructure the site architecture based on user profiling, data insight and industry understanding.
This new sitemap structure gave us a great platform to build a user experience from the ground up. We streamlined the UX to create a clear and frictionless experience for their three main revenue channels (direct customers, partners & carriers). A key challenge across the site was to balance a huge amount of content and complexity with a simple and efficient experience. The clean and modern UI is built on a responsive design system giving us flexibility and consistency at all times. This website was designed and developed by our teams in WordPress for a robust and accessible CMS system.
"Our brand heritage was maintained but given the modern visual boost it needed. We now have a confident value proposition that is spear heading success sales, marketing and brand campaigns. We have had our best year ever since the relaunch."
Sales & Marketing Director
We are B2B experts that mix strategy, design and digital to help tell your brand story and make it compelling. So let’s start with a chat…Call us on 01753 315 255