Relaunch an established tech industry leader

• Redefine the brand and proposition
• Identify the audience personas and recreate the marketing messaging
• Design a new visual brand identity
• Fundamental redesign of UI and UX to meet audience engagement
• Design and build the new website
• Tailored landing page for each service channel
• Manageable content hub and CRM integration

• Repositioning a brand with 25-years’ heritage
• Retain the good but losing the bad of an established brand
• Ensuring the brand could flex to meet the next 25 years of business
• Delivering the project amid the background of Brexit and unprecedented industry change
• Maintaining the visual heritage but ensuring a better user experience.
• Giving each channel a bespoke user journey with one brand message
• Simplifying a complex delivery system message
• Visualising a software and labelling process

Brewd began by conducting an independent audit of the current brand, website and current messaging. We provided a detail proposal for next steps and actions. The first of which was a dual workshop strategy to define

Workshop 1 - brand and proposition.

Workshop 2 - audience and messaging.

It was essential to ensure all senior stakeholders were aligned and in agreement on the new approach. And there was a consistent view of competitors and the commercial priorities of the business that the new brand and messaging would serve.

The outputs to these workshops was a fully realised brand and corporate identity, a complete brand and value proposition, key target persona and messaging matrix and full marketing and new content strategy. Brewd then began the development of the company website and core marketing content, and have remained as Intersoft’s core design and content agency

We collaborated with the Intersoft sales and marketing teams to strategically restructure the website architecture based on user profiling, data insight and industry understanding.

The new sitemap structure gave us a great platform to build a user experience from the ground up. We streamlined the UX to create a clear and frictionless experience for their three main revenue channels (direct customers, partners & carriers). A key challenge across the site was to balance a huge amount of content and complexity with a simple and efficient experience. The clean and modern UI is built on a responsive design system giving us flexibility and consistency at all times. This website was designed and developed by our teams in WordPress for a robust and accessible CMS system.

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• New brand and marketing proposition
• Website launch
• Content marketing design and creation is ongoing
• Launched new brand animation
• Site visits and leads generated have increased year on year