Why B2B creative agencies are going to be more agile in 2020 and beyond.

'2020 has been a tough one. We've been asked – “What will creative agencies look like at the end of the year?” we reply – ‘Different... but still delivering!’.

We have always been a firm believer that it’s talent, ideas and execution that matter. Not bricks, location or how you dress. Technology, HR and the law have finally combined to allow for a genuine ‘flex-appeal’ and agile model of working. Now this have become the norm in a mid Covid world. Brewd, five years ago was founded on the principles of 'agile' so we have gone from oddity to accepted soothsayer!

What will happen and what must creative agencies accept?

The big agency office will die – be agile!

Does everybody need to sit in one space every day? No. They never did and now everyone understands that there is another way. A big central city office has been an anachronistic millstone that kills profit and drives up costs for years. Smart investment in collaborative platforms, switched on management and a strong briefing/sharing culture largely render the need for the one big workspace redundant. If agencies can embrace the agile then they can offer greater value to their clients.

Working culture – Flex appeal people

It can’t be a totally virtual world - Zoom and teams are great but humans are collaborative and social by nature. Moving forward smaller offices, co-work hubs that offer a fluid, safe work space and fuel a more positive work/life balance will be the norm. Forget restrictive commutes and the 9-5. Give people greater options and choice and manage the client relationship accordingly. Good people get it. We know because ours do!

In house? Outhouse – it’s just one agile team.

What do you really need as permanent staff? What can plug-n-play services do? Finance, Legal, HR, Recruitment etc. The agile word is a challenge to how you manage resource, not the resource itself.  It’s a digital 24hr creative world and as one side of the world sleeps so a briefed and engaged team on the other can pick up the work. Its how we work and how we plug-n-play into our client’s specific resource needs.

Turning bad work and bad clients down

Too many agencies have that client – the one that is ‘too big to fail’. Usually, bad payers on the lowest rate and they bully agencies because they know having them on your roster and the lure of those big budgets is too much to resist. It’s non-profitable work. No more – a client must share your values and you theirs.

Invest don’t spend…

People are the essential investment. Hire based on values and talent. Is a graduate a must? Why is ‘x’ years experience an absolute? Create a culture, environment and structure that allows people to develop. Embrace virtual and flexible working hours via brilliant collaboration software and a clear intelligent objective based reward culture. Look to talent pools you may have ignored. We have and it’s been so rewarding.

Brewd believe in marketing made simple and delivered via the agile model. It’s how all creative agencies will work. So work for us, with us and in partnership. Talk to us.

To find out more about our article on:

Why B2B creative agencies are going to be more agile in 2020 and beyond.
Call us on 01753 315 255

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